For travel brands, it’s critical to establish lines of communication to customers. Social media can provide that lifeline and help create an even stronger relationship between you and your customers.
But if you don’t know how to get your social media strategy off the ground, or if you’re looking to enhance the way you listen and connect with consumers through social media, we’ve got plenty of resources to help.
Airline Industry Ebook
1. From Takeoff to Landing. How to Soar on the Social Web
Whether you are hoping to increase the number of passengers on board, manage a crisis or provide additional customer service, this ebook will help implement social media for your airline.
Case Studies
2. Travel, Tourism & Leisure
This use case guide will help you get a better grasp on the competition, measure the health of your brand, understand the role of influencers and gain a greater understanding of industry conversations.
3. Frontier Airlines
Learn how Frontier Airlines is using social media to reach customers and make it right, and in turn, change the way they do business.
4. Air Canada
Air Canada used social media to keep customers informed during a massive winter storm in London. See where how they landed on success.
Video
5. How Can Airlines Leverage Social Media
The airline industry is all about forming communities and so is social media. Learn how airlines can interact with frequent flyers, gather customer feedback and improve their communications.
Blog Posts
6. Telling It To Twitter: How the Travel Industry Should Listen
Increasingly, travelers are broadcasting their airline experiences to the world – both positive and negative. Travel brands must equip themselves to handle those conversations with the same speed and ease.
7. 5 Steps to Succeeding as an Airline Customer Service Social Media Team
Many airlines have entered the social media tarmac for managing customer service – some are just taking off at greater speeds than others. What can you do to ensure your airline is soaring higher than ever and delivering the service of your customers’ dreams? We break it down in five easy steps.
8. How 4 DMOs are Promoting Social Tourism
How are destination marketing organizations (DMOs) creating an online one-stop-shop as useful as that quaint roadside experience? Here’s a look at just a few great DMO examples in social media.
9. Social Media Opportunities for Hotels and Travel brands
Examples of people using social media for travel advice, and how brands can intercede to help.
10. 33 Ways Travel and Tourism Can Use Social Media
Just what can a travel brand do with social media? Here are a few thoughts to spark inspiration and evoke conversation.
How else do you think travel brands can use social media for sales and customer service? Leave a comment below!
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